In 1999 I lived in the city of Bergen, Norway. A beautiful place, but Europe’s wettest city due to the warmth of the gulf stream hitting the cold air of the mountains that lie beyond. In an attempt to create something positive out of the abundant rain – I tinned it. The rain was sealed inside a sardine tin and was marketed, along with rain-themed postcards, jewellery and access to a website called Bergen Rain.
Mission accomplished, we stored the precious rain in our small apartments and launched ourselves as purveyors of finest rain – taking a pitch at a market, only to have our blue velvet cushions heaped with golden boxes laughed into the nearby fjord. Undeterred, we managed to stock the rain in tourist shops and get up the nose of the local hoteliers and tourist bureau – who wished to portray the town as basking in sunshine for 365 days of the year, not raining for 250. We entered into a gloriously heated debate in the local newspapers and consequently generated a huge amount of publicity.Wet
The rest is history, but not quite. Tantilisingly, here’s the weather forecast for Bergen today